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Why We Do It

WHY WE DO IT

OUR VALUES

At Atteggiamento Digitale, values are more than just words. They’re our compass, guiding everything we do.

They guide every choice, shape relationships, and define the direction of our path. They are the very essence of our “how” and “why”: they inspire our actions, keep us aligned with our vision, and turn every challenge into an opportunity for growth.

Our values represent who we are, what we believe in, and what we aspire to become — a continuous promise we make to ourselves, our team, and our clients.

Our Values

At Atteggiamento Digitale, values are more than just words. They’re our compass, guiding everything we do.

They guide every decision, shape our relationships, and set the pace for our journey. They embody our “how” and our “why,” inspiring our actions, keeping us aligned with our vision, and turning every challenge into a chance to grow.

Our values define who we are, what we stand for, and who we strive to become — a lasting promise we make to ourselves, our collaborators, and our clients.

Respect

Respect lies at the core of every relationship — for people, for professionalism, for our clients’ needs, and for every agreement we make. It’s an essential, non-negotiable value.

Flexibility

Adapting with balance to new needs, and renegotiating timelines and costs when needed — because flexibility means staying aligned with reality.


Collaboration

The client’s success always comes first. Each professional works with a team spirit and a deep sense of responsibility.

Altruism

We act with a spirit of service, always putting the common good before personal interest. We cultivate genuine and supportive relationships, because real growth is only possible when it is shared.

Loyalty

Keeping our word and acting with honesty builds mutual trust in professional relationships.

Determination

Determination means pursuing goals with commitment and perseverance, even when challenges arise. It’s what turns plans into results.

Honesty

Every relationship is grounded in truth and integrity — leaving no space for ambiguity or self-serving behavior.

Nobility

Nobility of heart is expressed through kindness, respect, and integrity. It means choosing fairness and humanity in every interaction.


Transparency

ransparency is about being open and honest — communicating clearly, building trust, and creating authentic connections with clients and collaborators.

Faith

We believe in the strength of faith as an ethical guide and a source of daily inspiration. It is the light that directs our choices toward a positive, human, and lasting impact.

Responsibility

Everyone takes full responsibility for their actions, respecting timelines, budgets, and the agreements made.

Spirit of Sacrifice

Willingness to invest energy beyond the minimum required, for the success of the project and the well-being of the working community.

Clarity

We address misunderstandings with openness and respect, always preserving our commitments to clients.

Teamwork

Each professional contributes to a collaborative network with shared goals, enhancing the group’s synergies.


Communication

Communicating with clarity, active listening, and respect fosters effective relationships and the constructive resolution of conflicts.

Courage

Facing even the most complex situations with determination, maintaining clarity and consistency with one’s principles.

Respect

Respect is the foundation of every relationship — toward people, professional roles, client needs, and the commitments we make. It is an absolute and non-negotiable value.

Flexibility

Flexibility means adapting to each client’s goals and timing, shaping our strategies around real needs. Because every project is unique, and so is the path to achieving it.

Collaboration

The client’s success always comes first. Each professional works with a team spirit and a deep sense of responsibility.

Altruism

To act with a spirit of service, prioritizing the common good and nurturing genuine, supportive connections.

Loyalty

Keeping our word and acting with honesty builds mutual trust in professional relationships.

Determination

Determination means pursuing goals with commitment and perseverance, even when challenges arise. It’s what turns plans into results.

Transparency

Open sharing of information and decisions with clear reasons for any changes to ensure trust and cooperation.

Faith

We believe in the power of faith as an ethical guide and daily inspiration — the light that leads our choices toward a positive, human, and lasting impact.

Honesty

All relationships are built on truth and integrity. There is no room for ambiguity or opportunistic behavior.

Nobility of heart

To act with dignity, generosity, and moral sense, even in difficult times.

sense of duty

Proactive attitude and willingness to go beyond expectations to ensure the success of the project and the well-being of the team.

Accountability

Each person takes full responsibility for their actions, honoring agreed timelines, budgets, and commitments.

clarity

To address misunderstandings directly and respectfully, while maintaining commitments to clients.

teamwork

Each professional contributes to a collaborative network with shared goals, enhancing the group’s synergies.

communication

Communicate with clarity, active listening, and respect, fostering effective relationships and the constructive resolution of conflicts.

courage

To face even the most complex situations with determination, while maintaining clarity and consistency with one’s principles.

Our Whys

The foundations of every authentic project are rooted in the deepest motivations that drive us. Inspired by Simon Sinek’s Golden Circle philosophy, we have chosen to place our Why at the center – that invisible force that guides our daily actions.

Sinek illustrates this concept through three concentric dimensions: at the core is the Why, followed by the How, and finally the What. While conventional communication starts from the outside – from the product or service offered – the most inspiring and enduring organizations build their identity from within, from their reason for being.

our why

Every authentic project is built on deep motivations — the driving force behind what we do. Inspired by Simon Sinek’s Golden Circle philosophy, we’ve chosen to put our Why at the core: that invisible energy that shapes our daily choices and actions.

Sinek describes this idea through three concentric levels: the Why (our purpose), the How (our approach), and the What(our actions). While most communication starts from the outside — focusing on what is offered — truly inspired and lasting organizations begin from within, from the reason they exist.

Do you want to grow your organization?

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ATTEGGIAMENTO DIGITALE S.B. S.R.L.
VAT Number: 02029650435 Tax Code: 02029650435 Registered Office: VIA VEDASTO VECCHIETTI 2 – 62010 – POLLENZA (MC)
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Our Location

Headquarters:

Strada Provinciale Helvia Recina, Km 3/00, 62018 Potenza Picena MC

Via Antonio Benucci, 45, 61122 Pesaro (PU) (c/o Geocom Italia Srl)

Legal headquarter:

Via V. Vecchietti, 2, 62010 Casette Verdini MC

Foreign office:

Hong Kong The Coronation, 1 Yau Cheung Rd, Yau Ma Tei

Contacts

toctoc@atteggiamentodigitale.com

©2025 Atteggiamento Digitale SB srl 

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