Our Experience Beyond Profit: A Path of Responsible and Transparent Growth
Paraphrasing the ideas of Yvon Chouinard, founder of Patagonia, the success of a company is not measured solely by the profit it generates, but by the positive impact it leaves on the world.
Today, businesses are redefining what success means: it’s no longer just about achieving financial results, but about creating value for society and the environment.
The Benefit Corporation model embodies this new vision, committing to integrate social and environmental purposes into business growth objectives. Through this approach, any company can aspire to a role of positive leadership, contributing to collective well-being.
Benefit Corporations: The Advantages
3,917 is the number of Italian Benefit Corporations registered as of March 31, 2024 — an increase of 35% over the previous year.
These companies, beyond generating profit, are officially committed to leaving a positive impact on the world and pursuing common benefit goals. Creating one offers a series of significant advantages, not only for the company itself but also for the community and the environment.
For the company:
- Possible incentives for sustainable initiatives;
- Optimization of structure and internal processes: sustainable practices often lead to greater organizational and operational efficiency;
- Ability to attract talent: people are drawn to companies with clear and meaningful social and ethical values;
- Better market positioning: the company is perceived as a responsible leader;
- Customer loyalty from those who share the same values;
- Participation in innovative processes: working toward social and environmental goals fosters product and service innovation.
For the community and the environment:
- Reduction of environmental impact: Benefit Corporations often adopt sustainable practices that reduce pollution and waste;
- Promotion of social well-being: they can support education, health, and other social welfare initiatives (on November 18 we’ll announce one we’ll actively contribute to with leading partners);
- Long-term sustainability: adopting ethical and sustainable practices helps preserve resources for future generations;
- Increased awareness: inspiring other businesses to consider the social and environmental impact of their activities;
- Shared values: contributing to improving the quality of life in the communities where they operate through investments and social programs.
The Impact Report
This is a document prepared annually, usually at the close of the fiscal year. Benefit Corporations are required to produce it to report on their progress toward declared social and environmental goals.
The report must be presented to the Board of Directors and made public, typically by the end of the following year.
This reporting process not only guarantees transparency and accountability toward stakeholders but also allows the company to evaluate and refine its positive impact strategies continuously.
You can find Atteggiamento Digitale’s Impact Reports for 2023 and previous years on our website, with details about collaborations and projects we’ve carried out so far.
Benefit Corporations: Our Experience
Our company was founded in 2020 with a clear and ambitious vision: we didn’t want to be just another business focused solely on profit — we wanted to have a positive and lasting impact on society and the environment.
From the very beginning, Roberto and I were convinced that the best way to realize this vision was by adopting the Benefit Corporation model.
Why It Has Always Been the Right Choice
The concept of a Benefit Corporation was first introduced to us by our accountant, but it immediately became clear that it was the ideal fit for us.
As mentioned earlier, this type of company doesn’t just aim to generate economic value — it also takes on a responsibility toward the common good, integrating social and environmental goals into its bylaws.
Our company was already rooted in these principles, and formalizing them through Benefit Corporation status felt like the natural next step.
A Clear Mission from the Beginning
In 2020, when we founded our company, the world was facing one of its greatest global crises — the COVID-19 pandemic.
That context made us deeply reflect on the role businesses must play in supporting not only their clients but also the communities in which they operate.
Becoming a Benefit Corporation meant committing to being part of the solution — offering valuable products and services while actively contributing to societal improvement.
A Long-Term Commitment
Choosing to become a Benefit Corporation was not merely a symbolic act — it was a strategic decision.
We wanted to align our economic growth objectives with our responsibility toward collective well-being.
This approach has allowed us to build stronger relationships with our stakeholders, based on transparency and trust, and to pursue projects that generate positive impact both locally and globally.
Being born as a Benefit Corporation has enabled us to face market challenges responsibly.
We are convinced that the future of business must necessarily include a commitment to sustainability and social well-being.
Roberto and I are proud of the path we’ve taken and are determined to continue along this road — proving that it is possible to do business ethically and responsibly without giving up growth and innovation.
